The advertisements demonstrate how life-changing technology can enable people to move beyond their health challenges to pursue all that inspires them
Abbott, recently unveiled its latest campaign in India focussing on the role of innovation and technology in healthcare. Abbott builds on the success of its ‘Real Heroes campaign,’ which was shortlisted for a Cannes Lion award, with new advertisements that demonstrate how our life-changing technology can enable people to move beyond their health challenges and pursue all that inspires them.
The campaign articulates the thought, ‘the most personal technology is the technology with the power to change your life.’ While health conditions may be seen to limit a person’s capabilities and begin to define them, innovative new medical technologies from Abbott can help empower people with the data and knowledge they need to live longer and better.
Commenting on the campaign, Vivek Mohan, Divisional Vice President, Corporate Global Marketing, Abbott said, “Abbott has always been at the forefront of innovation. For us, it has been about celebrating the unstoppable spirit of people and inspiring them to discover the possibilities that good health can bring. We are shaping the future of healthcare in India with leading technologies, products and services. This year, we are showcasing the ways in which we help touch the lives of people through these technologies to live healthier, better and fuller lives.”