Express Healthcare

BeatO launches new campaign on diabetes control

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The campaign focussed on raising awareness about measures that can help one control diabetes and reduce health complications

Combating the myths of ‘Desi Totkas’ and its futility, BeatO on boards the Pammi Aunty (aka Ssumier Pasricha). This collaboration highlights the importance of expert advice over the unwitting ‘gharelu nuskhas’ to control diabetes.

As a part of this campaign, Pammi aunty is seen talking to her son in the most desi-mummy style, as she trashes ‘gharelu nushkas’ and their ineffectiveness.

Considering the upsurge in Omicron cases, this campaign is an extension to BeatO’s recently launched TVC and awareness campaign, which highlights that one should ‘Control Diabetes with Experts’. The campaign focussed on raising awareness about measures that can help one control diabetes and reduce health complications.

A recent study by BeatO reveals that 75 per cent of BeatO App users were able to improve their blood sugar levels after just one counselling session.

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