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Grafdoer announces entrance into health & wellness segment with subsidiary brand Edhini

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Launching Ayurvedic hand sanitiser, containing active ingredients like neem, aloe vera, lemon along with concentration of 70 per cent alcohol

Personal hygiene emerged as a top priority for consumers to combat the COVID-19 crisis across the world. Based on the ongoing situation, kitchenware and sanitary-ware brand Grafdoer announced its entrance into the health & wellness segment with its subsidiary brand ‘Edhini’.

Maintaining hand hygiene is considered as an essential and effective step for disease control and prevention, in order to prevent the spread of harmful pathogens. Considering this, Edhini is launching an Ayurvedic hand sanitiser. Available in a 500 ml container, the sanitiser contains active ingredients like neem, aloe vera, and lemon along with a concentration of 70 per cent alcohol and other pH balancing activators which is effective in destroying 99.9 per cent bacteria.

Vinay Jain, Founder, Grafdoer speaking on the launch of their new line-up under the brand name Edhini, said, “We are proud our country’s traditional medical approach Ayurveda and are supportive of our Prime Minister’s vision of Atma Nirbhar Bharat, which made us come up with a brand that is Made in India. Edhini as a health & wellness brand will come up with a wide range of SKU’s that will be made from natural ingredients. Our first product under the brand name is hand sanitiser that is made from natural ingredients like neem, aloe vera and lemon and has effective medical properties extracted from Ayurveda.”

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