Aims to increase life insurance penetration
HDFC Life recently announced its tie-up with Paytm. The partnership will enable Paytm customers to purchase innovative life insurance products offered by HDFC Life, via the mobile commerce platform. This tie-up is yet another milestone in HDFC Lifes ongoing journey to form strategic partnerships thereby making life insurance easily accessible to every Indian.
All customers of Paytm can purchase HDFC Life policies in a simple and hassle-free manner. The purchasing journey has been optimised so as to offer the product within a few clicks.
Speaking at the launch Pankaj Gupta, Sr EVP – Sales and CMO, HDFC Life, said, “We are happy to announce our tie-up with Paytm as this valued tie-up enables us to reach out to the vast customer base of Paytm and secure them financially.”
Amit Nayyar, President, Paytm, said, “We are deeply focussed on offering innovative and customised insurance solutions to millions of our customers. Our aim is to help increase insurance penetration in India and we are committed to simplifying the journey for our customers, right from the purchase to the claim process. The partnership with HDFC Life further strengthens our ability to offer various life insurance products to our customers. This will empower them to make an informed choice about the various coverages as per their needs and enjoy the benefits of a hassle-free purchase journey.”
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