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HealthAssure acquires FitMeIn

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The acquisition will enable HealthAssure to address comprehensive healthcare needs of  its customer from wellness, preventive, insurance care services that primary healthcare aggregator is known for

HealthAssure acquired FitMeIn, an on-demand fitness subscription service delivered through a technology-enabled network of 2500+ fitness centres and coaches. The acquisition will enable HealthAssure to address the comprehensive healthcare needs of  its customer from wellness, preventive and insurance care services that the primary healthcare aggregator is known for. With this transaction, HealthAssure aims to serve the healthcare needs of more than five million individuals in the country from fitness solutions to primary care by the year-end of 2020. 

HealthAssure provides access to its platform to almost all insurers in the market and many large corporates viz. Max Bupa, Cigna, Aditya Birla Health, Loreal, Deloitte, Deutsche Bank, etc. Recently it has launched OPD insurance products for B2C segment. 

FitMeIn is a wellness ecosystem that provides convenient access to a network of 2500+ fitness centres, fitness coaches, nutritionists & mental health practitioners across Tier I & II cities. The start-up, through a mobile and web platform, allows users to access its network in exchange for FitCoins (credits for the on-demand services on the App) across 20 cities in India. The wellness-focussed start-up has served over 5,00,000 individuals since its inception and will look to double up that number after joining hands with HealthAssure. With this acquisition, HealthAssure aims to integrate the offerings of both the brands under a single umbrella thereby extending their services from primary care to include preventive care through fitness and lifestyle choices.

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