It is digitally enabled health insurance plan that has been designed to give customers 360 degree coverage for their daily health needs including inpatient hospitalisation and on-the-go access to OPD, diagnostics, personalised health coaching, second medical opinion, behavioral counseling
Max Bupa recently introduced a digitally enabled ‘Everyday Use’ Health Insurance Plan – Max Bupa GoActive Health Insurance Plan. It caters to the ‘daily health needs’ of Indians.
GoActive is a health insurance plan that has been designed to give customers 360 degree coverage for their daily health needs including inpatient hospitalisation and on-the-go access to OPD, diagnostics, personalised health coaching, second medical opinion, behavioral counseling and much more. Max Bupa has brought together the industry’s premier health-tech providers including GOQii, Practo and 1mg, on a single platform to create a digitally enabled wellness ecosystem that will seamlessly offer all these services to its customers.
Highlighting the key benefits of GoActive Health Insurance Plan, Ashish Mehrotra, MD & CEO, Max Bupa said, “With one in five Indians being plagued by lifestyle diseases, health insurance is not an option anymore. Over 60 per cent of healthcare expenses in the country are still out of pocket and self-funded by customers. Our aim with the GoActive Health Insurance Plan is to bridge this gap and bring more and more people into the ambit of health insurance. We have partnered with several experts including GOQii, Practo, and 1mg to build a holistic health insurance plan that is usable on a daily basis and goes beyond hospitalisation. GoActive is India’s everyday health insurance plan that covers OPD, diagnostics, health checks, wellness, behavioral assistance, second medical opinion in case of critical illnesses and much more.”
Max Bupa GoActive Health Insurance Plan offers savings to customers from day one including a complimentary complete body check-up up to Rs 2500 per adult, diagnostics and cashless/ reimbursement OPD coverage. The plan also offers benefits such as renewal discount of up to 20 per cent on achieving their health goals. Additionally, it introduces AdvantAGE – a 10 per cent discount on base premium at the time of buying and on all future renewals if the age of the eldest enrolled person is below 35 years.
Sania Mirza, the first Max Bupa GoActive customer in India said, “For me, personally, Max Bupa GoActive works because it can take care of my everyday health needs on the go and gives me someone to track my health even when I forget. It also rewards starting young in multiple ways through its AdvantAGE feature, which gives India a big reason to start early and make health insurance their first investment.”
“The GOQii partnership with Max Bupa is unique as it guides, empowers and motivates consumers to adopt a healthy lifestyle with the help of a Health Coach. This healthy behavior leads to benefits in their insurance plan which is a game changer,” says Vishal Gondal, Founder and CEO, GOQii.
Max Bupa’s GoActive plan is available in Individual and Family Floater (covers a family of 6 with 2 adults and up to 4 children) options, with the base sum insured ranging from Rs 4 lakh to Rs 25 lakh. Adults are covered from 18 years to 65 years and children as young as 91 days old are also covered. The company has bolstered its distribution spread for ensuring access to maximum Indians and will focus on both traditional as well as online channels.
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