Express Healthcare

Saral Designs sells over one million affordable sanitary pads to one lakh rural women in India

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Installs vending machines at 14 low-income schools to provide young girls with an increased accessibility to menstrual hygiene

Saral Designs, a national entrepreneurship award-winning healthcare start-up focussed on promoting menstrual hygiene among rural India, announced that it has sold more than one million sanitary pads in a span of 12 months reaching out to more than one lakh rural women across Maharashtra, Karnataka, Chhattisgarh, Manipur and many more. With innovation in the product, production and local distribution, the company provides access to high-quality ultra-thin sanitary napkins at an affordable price in the villages, through Sangini, a group of women healthcare workers. The company will expand its operations to other states including Delhi-NCR, Rajasthan and Gujarat this year.

Founded in 2015, Saral Designs commenced operations in 2016 and has designed potentially the world’s first compact, modular and automatic machine named ‘SWACHH’ that enables them to make ultra-thin sanitary napkins. The automation reduces human errors and keeps the production rate high to ~15,000 pads per day, reducing the cost of production. Further, decentralized production enables a reduction in distribution cost by almost 30% leading to an overall price reduction.

Commenting on this feat, Suhani Mohan, Co-founder and CEO, Saral Designs said “From our own survey in rural areas, we found the lack of awareness of hygiene, lack of accessibility and lack of affordability among the primary reasons discouraging rural women to switch to using sanitary pads. Hence, we are investing in awareness programs to address social challenges including taboo around menstruating women.”

As a part of its School intervention program, Saral Designs has installed vending machines across 14 low-cost schools across villages in Maharashtra.

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