HCG cancer centre organises anti-tobacco campaign in Nagpur

In a public awareness campaign, organised on account of ‘World No Tobacco Day’ at HCG Cancer Centre, Nagpur, held an on-ground initiative, which featured volunteers and HCG non-medical staff dressed as zombies. The outfit was chosen in an attempt to attract the attention of passers-by in Nagpur’s Civil Lines, Samvidhan Chowk and many crowded areas. This campaign aimed at delivering an impactful visual message about the harmful and life-draining effects of tobacco use.

The six volunteers and two HCG non-medical staff members took to the streets of Nagpur, visiting traffic signals and high-footfall areas. Dressed as zombies, they held placards bearing anti-tobacco slogans, such as “I died young, thanks tobacco”; One puff at a time… I lost my life; I’m gone. But you can still quit,” and interacted with the passers-by to raise awareness about the long-term damage caused by tobacco consumption.

The HCG Hospital initiated campaign was designed to symbolically represent how tobacco causes health to degenerate. The effort successfully drew the attention of motorists, pedestrians, and commuters, many of whom stopped to engage and learn more about the cause.

Alongside the street activity, HCG Cancer Centre, Nagpur, also conducted an awareness drive within the hospital premises. These sessions focused on educating patients, caregivers, and visitors about the dangers of tobacco use, early signs of related diseases and the importance of preventive screening.