While online medical journals saw nearly 50 per cent impressions coming from General Physicians (GPs) and Consulting Physicians (CPs), online learning platforms and physician networks were dominated by specialists like cardiologists, diabetologists and infectious disease specialists
Despite the ever-growing popularity of mobile devices, about 90 per cent physicians in India still prefer desktops to mobiles for upgrading their professional knowledge base, as per the 100-day report of Doceree.
Of the total volume of impressions served through Doceree to physicians, nearly 87 per cent were served on desktop, while only 13 per cent were served on mobile devices.
Doceree analysed over 20 million impressions served through its platform in the last 100 days from July 2020 – Oct 2020 (Q3 2020) and observed real-time developments in the physician digital marketing space that could reflect broader trends. Nearly 200 campaigns from 13 different advertisers and 65 brands were reportedly part of this number-crunching exercise, with >50 parameters used for each campaign.
The report suggests that around 80 per cent of the desktop impressions were served on online medical journals, and nearly 19 per cent impressions on online learning portals. Physician networks are picking up in terms of engagement, while EHR and telemedicine platforms have not shown any statistically engagement yet.
“We are witnessing similar trends on Docplexus. We have been an active community of over 3,80,000 Physicians across 98 specialties but we have seen a bigger surge recently in digital adoption by these doctors for their knowledge upgradation, peer-to-peer connections and patient connect. Online physician-networking is still evolving but I am sure that it will become the mainstay for medical education in the near future,” said Dr. Mukesh Parmar, CEO, Docplexus, one of the top 5 platforms in terms of Physician engagement in partnership with Doceree.
While online medical journals saw nearly 50 per cent impressions coming from General Physicians (GPs) and Consulting Physicians (CPs), online learning platforms and physician networks were dominated by specialists like cardiologists, diabetologists and infectious disease specialists.
In terms of engagement, large cities still dominate. Metros and mini metros scored really well when it comes to engagement of doctors. Interestingly, six top cities out of 10 were from the northern part of the country. Nearly 20 per cent of all the clicks came from two cities – Gurgaon and Chandigarh. None of the cities from the East (except for Kolkata) and South (except for Hyderabad) featured in the top 10.