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Aditya Birla Wellness partners with MatchMove

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The partnership will enable Aditya Birla Wellness to strengthen their product offering by providing next generation digital wallets and physical cards to incentivise consumers for healthy living

MatchMove a fintech company announced its partnership with Aditya Birla Wellness, a digitally enabled wellness and rewards programme that motivates individuals and their families to live a healthier life by prioritising their health.

The partnership will enable Aditya Birla Wellness to strengthen their product offering by providing next generation digital wallets and physical cards to incentivise consumers for healthy living.

The MatchMove wallet operating system will simplify the creation and usage of digital wallets and prepaid cards for employees, along with providing smart features, like easy top up modules, wider merchant acceptance and multi pocket cards, where consumers can configure multiple pouches within their wallets and set limits by different expenditure categories and merchants.

Sensing the need for an upgrade and enhanced technology play in the health and fitness ecosystem, ABW and MatchMove partnership aims to improve the user experience in this category and modernise the way consumers are rewarded for health livening and staying fit.

Speaking of the partnership, Kumar Srinivasan, CEO, MatchMove, India said, “The addition of Aditya Birla Health to our proprietary platform is a testament of our capabilities in using technologies to solve real-world problems in payments as we continue to disrupt and wage war on cash. This collaboration with Aditya Birla demonstrates our ability to innovate new ways to digitise cash and make it simple and quick for all stakeholders.”

Murtuza Arsiwala, Head Wellness, Aditya Birla Wellness said, “The tie-up with MatchMove has helped us enrich our customer experience. The overall process has become much simpler and quicker. With their advanced technological solutions, customers can now avail their cash-back with all our partner networks seamlessly.”

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