It aims to disrupt the CME landscape and give medical communication a new dimension
Continuing Medical Education (CME) is an integral part of medical communication targeted to help clinicians improve medical outcomes in patients. Due to restrictions that followed as a result of the COVID-19 outbreak, seminars witnessed a shift in their formats, with healthcare professionals adopting webinars as the new platform in the post-pandemic era. In order to find an innovative solution to maintain high engagement levels in CMEs, Eris Lifesciences has launched an innovative initiative presented by the Metabolic Health Digest, the first edition of the Metabolic Roadinar – an educational travelogue featuring 18 well-known doctors from across the country spread across 9 episodes.
The Roadinar has been conceptualised by Dr Rajiv Kovil, Diabetologist in Mumbai. The list of 18 doctors who will be a part of this Roadinar includes prominent names such as Dr Ambrish Mithal, Dr Shashank Joshi and Dr Tejas Shah; the Roadinar features doctors from across cities such as Delhi, Mumbai, Ahmedabad, Bangalore, Pune, Aurangabad, and Kolkata. They will be seen discussing varied topics ranging from rediscovering liver as the harbinger of diabetes, COVID- Diabetes- Mucor Mycosis- The boomerang effect of the pandemic, and DPP4 inhibitors + Metformin- VERIFYing an extraordinary durability among others.
Speaking about this initiative, Amit Bakshi, Chairman and Managing Director, Eris Lifesciences said, “CME is an integral part of ensuring continuous knowledge building and an effective way to stay abreast with the current and forward looking developments in the medical industry. We want to bring together a fresh perspective and encourage newer ideas. Metabolic Roadinar, is an innovative way of delivering CMEs which retains its essence and at the same time opens avenues for disruption in the approach towards CMEs in future. We are happy to support innovation in this field and this becomes a trend setter for years to come.”
Speaking about conceptualising this initiative, Dr Kovil said, “From personal and industry experiences, we have witnessed decreasing engagement of the medical fraternity towards CMEs. While each of us understands its relevance and importance, the lack of innovation has made the platform dull and uninspiring. Hence, we were sparked by the thought of introducing CMEs in a more fun, lively and human format, which will build excitement. We thank Eris Lifesciences for helping drive this initiative, and hope this becomes the stepping stone for the disruption and evolution of the Indian and global CME landscape in the post-pandemic world.”
Speaking about the initiative, Manish Kapoor, Vice President, Sales & Marketing at Eris Lifesciences said, “Serving the patient community and pioneering innovation to drive growth of the medical industry, have been the constant endeavour of Eris Lifesciences. All our initiatives are testaments to this, and partnering with the Metabolic Health Digest to launch the first ever Metabolic Roadinar is another step in this direction. The expertise and thought stimulating ideas captured in this series, which have been presented in a captivating format, make it a novel industry- first.”
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