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Milaap launches campaign to fight Covid-19

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The causes range from providing essentials to nearby slums in bigger cities to equipping doctors / their social initiatives with protective gear, even ventilators for smaller hospitals without the facility

Milaap recently opened itself up for fundraisers around Covid-19. In an attempt to help those whose lives have been worst affected by the pandemic, a separate page, milaap.org/covid19 has been launched. The causes range from providing essentials to nearby slums in bigger cities to equipping doctors / their social initiatives with protective gear, and even ventilators for smaller hospitals without the facility. While people like Luis Miranda and Venkat Iyer have set up fundraisers on one hand, there are many regular individuals who are raising funds to support particular families in distress around them. In the spirit of global solidarity, Milaap has waived off their platform fee completely for all fundraisers under this cause.

Mayukh Choudhury, CEO and Co-Founder, Milaap said, “This crowd funding project is to highlight citizen initiatives across India to mitigate the economic crisis faced by vulnerable families, as well as support those who are in the frontlines, with the monetary resources they deserve. Our larger objective is to inspire each one of us to look within our circles, our neighbourhoods, and support the vulnerable in this hour of need. While it might take a while to get back to normalcy, even small acts of kindness can make this easier.”

“We have always stood by communities during natural calamities and disasters. This is no different. In this digital era, generosity can flow unhinged even when physical infrastructure crumbles. Many of our donors have reached out to us for verified, credible avenues to express their support for citizen-led fundraising initiatives. Within a week, nearly 6000 donors have supported fundraisers under the cause and the number is rising as we speak. Since the only way to fight a crisis at this scale is to do it together, Milaap is doing its best so that people can help each other. On our end, we are offering the platform at a 0 per cent fee so that people in need can get all the help coming their way.” he added.

Three ways to participate:

  1. Make a donation to any of the campaigns listed at milaap.org/covid19
  2. Start your own fundraiser for someone who’s been affected by the crisis. It could be an individual (eg. your household help, an office colleague) or a neighbourhood initiative (eg. local restaurant, school meals programme).  Rally your friends, neighbours and colleagues to contribute. Fundraising is free – there are no charges on donations received.
  3. Get inspired and do it in your circle (family / neighbours) supporting a vulnerable family directly.

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