Expansion plans for next phase of growth are focussed on Northern and North eastern states
CME platform Omnicuris is aiming to extend its reach to 2.5 lakh doctors to achieve a 150 per cent hike over its current user base by the end of FY 2019. The healthcare startup is also planning to further diversify its content base across specialities to be able to offer online tutorials to doctors across the country. Its expansion plans for the next phase of growth are focussed on Northern and North eastern states.
“While we have content for general practitioners, specialists and super specialists, our focus remains on primary care doctors. Skilling and reskilling of primary healthcare providers (GPs and CPs) to enable them towards prevention, appropriate early diagnosis, management and referrals is also a focus for Omnicuris. Reskilling the primary healthcare providers in our country’s evolving disease burden (NCDs) is a key to efficient healthcare delivery. We are also working towards increasing the reach of our platform both breadth and depth; across states and deeper within to reach tier II and below as well. Our online modules allow doctors in smaller towns and cities to easily stay abreast of latest developments in their fields,” said Savitha Kuttan, Co-Founder and CEO, Omnicuris.
“We have signed MOUs with government bodies that will enable physicians in Tier II and Tier III cities to access our modules and also earn credit points. Almost all of our courses are free of cost and we generate our revenue from medical associations, pharma companies and government who use our platform for their digital reach out” further added Kuttan.