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Rusan Pharma’s campaign ‘Tumbaku Mukt BEST’ achieves success

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Rusan Pharma provided 12 weeks of patch therapy to 83 BEST employees to keep them away from the harmful effects of tobacco consumption

On the eve of World No Tobacco Day, last year Rusan Pharma aimed at promoting the campaign ‘Tumbaku Mukt BEST’ by providing tobacco cessation services to 83 BEST employees to help them quit tobacco dependence and lead a healthy life. Rusan Pharma along with its medical team sensitised and counselled the BEST employees across all the 25 depots in Mumbai to assess the intensity of physical addiction to tobacco and gave them the necessary treatment to quit. The campaign has been successful and has resulted in 52 (81.3 per cent) of the participants quitting tobacco.

Rusan Pharma conducted special camps for BEST staff to assess their level of tobacco addiction, educate them about health hazards of tobacco consumption and the importance of leading a healthy life by giving up tobacco. Rusan Pharma provided 12 weeks of patch therapy to 83 BEST employees to keep them away from the harmful effects of tobacco consumption.

The report compiled by 2baconil to study the safety and efficacy of their 24hr Nicotine Transdermal Patches reveals vivid tobacco consumption patterns of the sample, 75.9 per cent (63 of 83) participants were tobacco chewers and 16.9 per cent (14 of 83) were tobacco smokers and 7.2 per cent (six of 83) would chew and smoke tobacco. The tobacco chewers consumed tobacco daily at an average of 10.8 times per day, 48.2 per cent (40 of 83) consumed tobacco at their workplace. 40.9 per cent (34 of 83) of the participants tried quitting previously, with at least three or more previous quit attempts and failed.

Out of the 83 participants, 64 (77.1 per cent) participants completed the full 12 week 2baconil patch therapy, from which 52 of 64 (81.3 per cent) participants quit tobacco consumption. Additionally, three participants who did not complete the full 12-week therapy but have still quit tobacco after completing 1-2 months of 2baconil patch therapy.

Dr. Anilkumar Singal, Chief Medical Officer, BEST, Mumbai said, “Till last year, we had around 500 BEST employees that had given up their tobacco addiction now around 1500 employees added in this list. We have another 100 to add to this tally. I am delighted by the efforts taken by Rusan Pharma for providing this effective treatment to BEST employees which will helped them quit tobacco addiction.”

Dr. Kunal Saxena, MD, Rusan Pharma said, “Rusan decided to provide tobacco cessation treatment to them to ensure good health. We are happy with the results that we have achieved in past one year, and we wish continue the association with BEST, in the future.”

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