Express Healthcare

Wipro-GE Healthcare launches GE Shop to enable the purchase of medical equipment online

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The lighthouse project aims to reinvent medical equipment commerce & unlock better value in care delivery

Wipro GE Healthcare brings to India its B2B eCommerce Platform, the GE Shop, to enable the purchase of medical equipment online.

Through the GE Shop, Wipro GE Healthcare aims to address the currently underserved tier II & III markets in India. Purchase of MedTech devices requires considerable amount of research and in-depth product understanding. This next generation model is designed to solve for the elementary issues faced by the Health Care Professionals and is configured to provide transparent and authentic information. The launch is an extension of  GE Healthcare’s online service delivery enterprise Service Shop, a unique ecommerce portal to order genuine parts & accessories and create or renew your service contracts online.

The platform currently offers popular pre-configured products, making it easier for the customers to choose the variant. While engaging with sales representatives, the healthcare professionals can customise the products and choose add-on accessories to suit their needs. The future enhancements of the platform will scope in several advanced features that include enabling custom configuration of products with their choice of accessories, virtual product demos to support customer decision making pertaining to relevant configurations.

The platform has been a remarkable success internationally with markets like US & Europe with considerable interest in e-commerce as an alternate channel for buying MedTech products. With this platform in India, GE Healthcare aims come closer to customers and truly improve lives in moments that matter.

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