ARMMAN uses customised free mobile voice call service to provide preventive healthcare information to over one million pregnant women and mothers of children under five years of age
ARMMAN has been awarded $115,000 (approximately Rs 74 lakhs) to scale-up their customised free mobile voice call service, mMitra. The service provides tailored preventive healthcare information to pregnant women and mothers of children under five years of age.
mMitra has enrolled over one million women across seven states in India since their pilot programme was launched in 2013 in Mumbai. With the award money, ARMMAN will expand the mMitra programme to cover an additional 2.2 million pregnant women and mothers across India, with a major focus in Madhya Pradesh.
ARMMAN is one of four organisations to have won a share of the fourth annual Healthcare Innovation Award from GlaxoSmithKline (GSK) and Save the Children’s partnership. The mobile service was celebrated at a roundtable discussion with stakeholders, policymakers and Save the Children’s Artist Ambassador, Dia Mirza, marking the first time an Indian NGO has won the Healthcare Innovation Award.
With one billion mobile phone subscribers, India is an ideal setting for a mHealth innovation. ARMMAN therefore leverages this opportunity to provide pregnant women and mothers with preventive care information in order to help reduce maternal, infant and child mortality in urban and rural communities of India.
The service is unique as it provides calls, which are tailored to the woman’s gestational age or to the age of her child. The service is also delivered in the woman’s chosen language and time slot.
The Healthcare Innovation Award will help support ARMMAN in expanding their intervention to enrol 2.2 million women in ten major cities across India. A customised malnutrition programme and a specialised service for HIV-positive pregnant women will also be added to mMitra this year.
- Advertisement -
Comments are closed.