HARLEY of LONDON INDIA and Gilada Finance launch wellness finance venture

As India’s healthcare financing market moves towards an estimated USD 10.4 billion opportunity by 2030, a new partnership is seeking to bridge the gap between healthcare accessibility, wellness entrepreneurship and capital markets through what is being positioned as the country’s first dedicated Wellness Finance ecosystem.

HARLEY of LONDON INDIA (HOLI) and Gilada Finance & Investments Ltd, a BSE-listed and RBI-regulated NBFC, have announced a strategic joint venture backed by the Delamore & Owl Group to architect the HOLNESS Economy™, a framework that brings together health, wellness, lifestyle and innovation under a unified financial and delivery ecosystem.

The partnership seeks to establish Wellness Finance as a new asset class in India, creating structured financing solutions for consumers, wellness-focused enterprises and investors at a time when healthcare affordability remains a pressing concern for millions of households.

According to industry estimates, India’s healthcare financing solutions market was valued at more than USD 6.5 billion in 2024 and is projected to reach USD 10.4 billion by 2030, growing at a CAGR of 8 percent. Despite this growth, out-of-pocket expenditure continues to account for nearly 62 percent of total healthcare spending, underscoring the need for more accessible and structured financing mechanisms.

Against this backdrop, the joint venture positions Gilada Finance & Investments Ltd as India’s first NBFC dedicated to Wellness Finance, leveraging its BSE-listed status and RBI-regulated framework to create specialised financial products aimed at expanding access to healthcare and wellness services.

The venture will introduce a range of financing instruments including the HOLNESS CareCredit Fund, designed to provide affordable consumer finance for healthcare and wellness access; the HOLNESS SME Growth Fund, focused on supporting the growth of wellness-sector enterprises; and a Convertible Debenture Programme intended to facilitate business expansion while enabling investor participation.

Beyond financing, the initiative is designed to unlock demand for preventive healthcare and lifestyle services, support wellness-focused SMEs, generate employment opportunities and strengthen local economies. The partners also intend to expand healthcare affordability through easy payment options for medical procedures and treatments, enabling more families to access quality healthcare without immediate financial burden.

Speaking on the development, Sanjeev Kumar, Founder of HARLEY of LONDON INDIA (HOLI) and CEO of Delamore & Owl Group, said: “This is more than finance—it is a covenant with society. We are building a bridge between investors and communities, where every rupee deployed improves lives while creating sustainable returns. By linking capital markets with human well-being, and by making healthcare more affordable through easy payment options for treatments, we are pioneering a new sector that will define India’s next wave of economic growth.”

Rajgopal Gilada, Managing Director of Gilada Finance & Investments Ltd, said the partnership combines regulatory strength with a long-term vision for healthcare and wellness financing.

“Our listing on BSE and RBI regulations provides the foundation. With HOLI’s vision and Delamore’s sponsorship, we are transforming Gilada into India’s finest fintech-enabled, health-wellness and lifestyle-focused financial firm. This joint venture will not only strengthen investor confidence but also empower millions of families across India by making healthcare more accessible and affordable.”

The venture’s roadmap includes board integration, fund structuring, compliance mechanisms and quarterly valuation monitoring. As part of its long-term strategy, the partnership also includes an optional phased rebranding of Gilada Finance & Investments Ltd into Delamore Gilada Capital Ltd, aimed at enhancing international appeal while maintaining business continuity.

Looking beyond India, the partners have outlined plans to expand into GCC, UK and Singapore markets within the next 24 months, supported by analyst engagement and strategic stakeholder outreach.

The initiative is built around four core pillars—establishing Wellness Finance as a new asset class, aligning investor confidence with measurable social impact, implementing a structured execution roadmap, and embedding greater dignity into healthcare access.

As healthcare, wellness and financial innovation increasingly converge, the HARLEY of LONDON INDIA-Gilada partnership represents a notable attempt to create a dedicated financial infrastructure around India’s growing wellness economy, while addressing one of the country’s most persistent challenges: affordable access to healthcare.