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Tata Power partners with CADRRE to launch ‘PAY AUTENTION’

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Under this initiative, Tata Power Community Development Trust (TPCDT) and CADRRE aspire to empower parents, caregivers, Anganwadi workers, public health center workers, school teachers, staff of social development organisations, and social workers to be the primary identification and support champions and who will augment early intervention for children and young adults with Autism

Tata Power Community Development Trust (TPCDT) has partnered with the Center for Autism and other Disabilities Rehabilitation Research and Education (CADRRE) to launch ‘PAY AUTENTION which is India’s first bridgital Autism support network.

The initiative aims to increase overall awareness about Autism Spectrum Disorder (ASD) and help people understand, accept and support individuals with Autism and their parents and caregivers. The initiative shall pave the way for small towns & rural India to access specialised care & support and help create an auxiliary network of champions for differently-abled. This platform shall also enable mentoring, skilling & meaningful livelihoods for people with Autism. The project which is designed around Tata Power’s CSR objective of ‘Empowering with Care’.

Under this initiative, Tata Power Community Development Trust (TPCDT) and CADRRE aspire to empower parents, caregivers, Anganwadi workers, public health center workers, school teachers, staff of social development organisations, and social workers to be the primary identification and support champions and who will augment early intervention for children and young adults with Autism.

In the first phase, the initiative will primarily focus on supporting children with autism, and subsequently, in the second stage, it will focus on young adults, empowering them with life skills and career readiness. In addition to reaching out to the larger public, the initiative aims to create a support network with community champions like corporates, influencers from disability and CSR space, schools and specialised educational institutions, govt. stakeholders, and NGOs/non-profit institutions.

The partnership is aimed at creating innovative modules and engaging practices to empower parents to have children screened for autism in the early stages of their life and seek diagnosis if necessary. These appropriate theoretical frameworks on autism are important as they can assist children to live independently in the long run. The pre-recorded content and monthly live seminars on the subject will be initially offered to local partners, schools, social development institutions, and volunteers associated with the Tata Group and around Tata Power operational areas.

The content is designed and delivered in collaboration with specialists from CADRRE who have expertise in training children with Autism. This project will create network of grassroot champions, enable early identification, first-level care, social skills, ways to ease activities of daily living, workshops for sensory & motor development – art & craft, dance, music therapy, physical & mental fitness, communication skills and support for academics. In addition to this, a toll-free Autism support helpline  is also launched at 18002099 488 to provide interactive support and much-needed professional aid for families in need.

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